The Client
Location: Germany-France
Planeo FR stands out in the market by offering a wide range of products for garden, interior and exterior design as well as for the living environment. Their commitment to quality and innovation has positioned them as a reference in their niche.
Project
As of 8 September 2023 a comprehensive Search Engine Advertising (SEA) strategy was implemented for Planeo FR. This strategy included various approaches, such as Search Standard, Dynamic Search, DSK and Pmax, with the aim of maximising visibility, traffic and conversions.
Development
The results obtained taking the first data analysed, the results are impressive. An increasee of 18,400 clicks was recorded, with a CPC (Cost per Click) of 0.09 Euros. In addition, 330 additional conversions were achieved, representing a 90% increase in ROAS (Return on Ad Investment) and a CTR (Click Through Rate) of 0.82%. Specifically, an ROAS of 317% was achieved in September and 473% in December, representing a total increase of 156 points in ROI.
Results
The implementation of the integrated SEA strategy resulted in a significant increase in the number of conversions for Planeo FR. In September, 134 conversions were recorded, while in December this figure increased to 296, representing an increase of 162 conversions in total between the two months. These results demonstrate the positive impact of the strategy on the growth and commercial success of Planeo FR.
How it started
Clicks : 16k average/month
Average conversions per month: 140 per month
Average CPC: 0,32
Average monthly investment : 7K
How is it going now
Profitability increase of 92% in 2 months
Decrease in average CPC by -0.1€.
Doubled your total conversions
Increase of 9k average clicks per month
Graphics
