Direct answer: review access before connecting retail operations to marketing
Shopify has unified POS and admin staff management in Settings > Users. Existing users, roles and permissions were migrated automatically, but Shopify also says merchants may need to review and clean up their user and role lists. That review is the practical priority: automatic migration preserves continuity, not proof that every person still needs every permission. A retail marketing team should establish who can access each shop, who manages users, who configures devices and who can change organization-wide roles before POS information supports reporting, audience or paid-acquisition processes.
The official change does not state that permissions improve advertising performance, attribution or lead quality. CreatikLab therefore treats access review as a governance prerequisite, not a growth claim. The deliverable is an evidence-based register connecting each user, role, business purpose, approving owner and review decision. It should reveal abandoned accounts, excessive combinations of roles and undocumented dependencies without assuming that Shopify has identified those risks automatically.
