Google Ads · Audit, consulting & management
Google Ads agency for businesses in Lyon
Know what your account needs before you spend more. CreatikLab helps you review your Google Ads campaigns, fix measurement problems and build a management plan around the customers you want to reach.
The right support for your account
A one-off diagnosis, a second opinion or someone to manage the work: start with the help you actually need.
Google Ads audit
Understand where the account needs attention. We review conversion tracking, search terms, targeting, budget allocation and the journey from ad to enquiry. The proposed scope sets out the findings and priorities you will receive.
Google Ads consulting
Get help with a decision or a problem your team is facing. We can review account structure, discuss a campaign plan or help you interpret results, with a clear question and agreed deliverables.
Ongoing management
Delegate the agreed campaign work and follow its progress. We define responsibilities, changes to test, reporting and review meetings before the engagement starts. Your advertising budget remains separate from our fees.
Planning Google Ads for Lyon
The Lyon market context
The account should distinguish Lyon and nearby communes, regional demand and France-wide campaigns. B2B advertisers need search-term controls that separate procurement and project intent from training, employment or consumer research, while local services need accurate radius, opening hours, calls and appointment capacity.
Priority verticals and search intent
For Lyon, the most useful starting point is to map campaigns around sectors such as industry and manufacturing, life sciences, logistics, software and SaaS, healthcare, ecommerce, professional services. Each sector deserves its own conversion logic because urgency, price sensitivity and sales cycles are different.
- industry and manufacturing
- life sciences
- logistics
- software and SaaS
- healthcare
- ecommerce
- professional services
Recommended Google Ads account structure
A healthy structure usually starts with high-intent Search campaigns, separated by service economics and geography. Performance Max can be useful, but only when conversion actions, audience signals and landing pages are strong enough to guide automation.
Brand, competitor, generic and local-intent searches should not be mixed without reporting discipline. Otherwise, the account may look efficient while the real growth signals remain hidden.
Landing pages, proof and conversion quality
Landing pages should use natural French terminology, explain geographic coverage and commercial process, and provide sector proof rather than generic international claims. Consent Mode, call tracking, offline conversion imports and CRM stages should be aligned so Google Ads learns which enquiries become qualified opportunities and customers.
Tracking and lead-quality measurement
Before scaling spend, Creatiklab would verify GA4 events, Google Ads conversion actions, call tracking, form quality, CRM stages, consent mode and server-side tracking when relevant. A local campaign without lead-quality feedback can optimize toward easy conversions instead of valuable customers.
We work remotely. This page describes the market we can help you target, not a CreatikLab office in this city. Coverage, working languages and availability are agreed for your project.
From your first question to a clear plan
A recorded conversion is not necessarily a new customer. We check what the account counts, whether enquiries are duplicated and how your team qualifies them. When sales records are available, they help us understand what happens after the click—not just how many forms were sent.
Explore our Google Ads expertise- 1
Tell us what is happening
Share your website, what you sell, the market you serve and the problem you want to solve. You do not need a finished brief.
- 2
Agree what to review
We define the scope, required access, deliverables and fees. Where possible, the initial account review uses read-only access.
- 3
Decide what to change
The diagnosis separates tracking issues from acquisition issues. We explain which changes matter, who will implement them and how to evaluate them.
Questions before you get started
Do I need an audit or ongoing management?
An audit is useful when you need a diagnosis before making changes. Consulting suits a specific decision your team will implement. Ongoing management is for work you want to delegate. We discuss the state of your account before recommending an engagement.
How much does the service cost?
The scope depends on account complexity, markets, measurement needs and the work you want us to take on. We explain the proposed fees and deliverables before you commit. Advertising spend is separate, as are any additional services agreed with you.
Do you guarantee a number of leads or sales?
No. Results depend on your offer, competition, budget, website and sales process. We agree measurable objectives and review the evidence, without promising a fixed return or a guaranteed number of customers.
What should I send for the first discussion?
Your website, target markets, current or planned advertising spend and the main issue you want to solve are enough to start. Do not send passwords. If account access is needed, we agree an appropriate invitation and permission level.
Let’s look at what your account needs
Tell us what you want to improve. We will help you define a useful next step and a scope you can evaluate before committing.
Discuss my Google Ads account